Terrazze Residences
Building a distinctive residential brand for a major new development on the Montenegrin coast.
Visit SiteOverview
Terrazze Residences is a large residential development in Šušanj, Bar, Montenegro, developed by Euromix. FWRD created the project name, positioning, visual identity and digital presence, then extended the system across the website, brochure and launch materials to build a clear and consistent foundation for sales.
the challenge
Terrazze entered a competitive coastal property market with a strong architectural proposition but no established brand, sales platform or communications system. The challenge was to create an identity that felt considered and desirable without relying on exaggerated luxury positioning, while giving local, regional and international buyers the practical information needed to understand the project and make an enquiry.
Objectives
Establish a Distinctive Residential Brand- Position the Development Clearly
- Create a Strong Digital Sales Platform
- Build a Consistent Launch System
Our Approach
Branding
FWRD developed the Terrazze Residences brand from the ground up, beginning with naming and positioning. The name draws directly from the project's defining architecture — layered terraces, curved balcony lines and the relationship between indoor and outdoor living. From there, we created a visual and verbal system built around thoughtful design, dependable quality, coastal living and long-term value. The resulting identity feels refined and contemporary without pushing the development into generic luxury real-estate territory.
Website Design & Development
FWRD designed and developed a bilingual website that translates the Terrazze brand into a clear digital sales experience. Large-scale architectural imagery, structured project information and focused enquiry paths present the apartments, amenities, location, ownership proposition and Euromix credibility without overwhelming prospective buyers. Built in Next.js and deployed through Netlify, the platform provides a fast and scalable foundation that can expand alongside apartment availability, floorplans, project documentation and future sales content.
Sales & Launch Materials
FWRD extended the Terrazze identity beyond the website into practical materials designed to support the project launch and buyer journey. This included a bilingual digital sales brochure for website download and WhatsApp distribution, structured project messaging, apartment and amenity communication, and the visual direction for wider on-site and sales applications. The same system gives Euromix a consistent foundation for future apartment sheets, location content, construction updates, site graphics and campaign materials as the development progresses.
RESULTS
A complete identity and positioning system built around the project's architecture, coastal setting and practical value.
A bilingual Next.js website designed to grow with apartment inventory, project information and the wider sales process.
A consistent system across the website, brochure and launch materials that gives prospective buyers a clear path from discovery to enquiry.
Tell us about your project
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