Eleven Zero was born on the uneven surfaces of Pan Am Park, Austin, and forged by a pure desire to play. Not for rankings, but for the drive to improve.
A premium sportswear and equipment brand, EZ needed a digital presence that matched the aspirations of their name, a reference to the cleanest score in their sport of focus, pickleball.
FWRD partnered with founders Brian Kerr and Camila Zilveti to translate this authentic, court-tested philosophy into a dominant brand ecosystem.
In a market flooded with casual backers, Eleven Zero needed to cut through the noise as a performance-driven authority. Possessing a high-quality, court-tested product, EZ lacked the digital infrastructure to scale from local courts to a national audience. Our mission as a partner was to polish their gritty Austin roots into a premium aesthetic that resonates with serious players.
The name "Eleven Zero" implies perfection. Mirroring the "clean score" mentality, FWRD built a visual identity that would match the premium standard of the brand ethos.
FWRD built an ecommerce experience designed to convert passion into purchases. The site serves as the digital flagship, balancing storytelling with seamless functionality.
FWRD’s marketing strategy for Eleven Zero creates a loop of acquisition and retention, leveraging both direct-to-consumer power and marketplace dominance.
I’ve worked with the FWRD team for the past 10 years over several companies and start-ups I've run. FWRD's team is absolutely excellent in ecommerce operations and has the capabilities to be a Swiss-army knife to extend my market team's capabilities across a wide range of needs including visual design, product marketing, social media, SEO/SEM, and paid marketing activities. It's truly a blessing to have their support as a partner over the years. I cannot recommend them enough!
