Porta Rai Montenegro
Creating a connected digital experience for Montenegro's landmark beachfront development.
Visit SiteOverview
Porta Rai Beachfront Hotel & Residences is a five-star development located directly on Velika Plaža in Ulcinj, combining private residences, resort amenities and professional hospitality management. FWRD created a multilingual digital platform supported by email marketing, CRM and API integrations, connecting Porta Rai's online presence with its wider lead generation and sales process.
the challenge
Porta Rai needed to communicate a complex proposition combining luxury living, hospitality and investment potential to an international audience. Beyond presenting the development with the quality it deserved, the digital experience needed to capture buyer interest, organise enquiries and support prospective clients throughout a longer purchasing journey.
Objectives
Elevate the Digital Presence- Clarify the Investment Proposition
- Generate Qualified Enquiries
- Connect Marketing and Sales
Our Approach
Website Design & Development
FWRD designed and developed a premium Webflow website that translates Porta Rai's scale and ambition into a refined digital experience. The website combines architectural imagery, spacious layouts and clear information architecture to present the residences, location, amenities and investment proposition. Clear conversion points guide visitors towards brochure downloads and direct enquiries. Built for an international audience, the platform delivers a consistent experience across multiple languages while providing Porta Rai with a flexible foundation for future content and project updates.
Email Marketing
For a high-value property purchase, the relationship rarely ends with the first website visit. FWRD developed an email marketing framework that allows Porta Rai to remain connected with prospective buyers throughout the decision-making process. Branded campaigns and automated communications support brochure requests, enquiries and continued lead nurturing. Segmentation by language, source and engagement enables more relevant communication while keeping the experience consistent with the wider Porta Rai brand.
CRM & API Integrations
FWRD connected Porta Rai's website forms and digital touchpoints with its CRM and sales infrastructure through custom API integrations. Enquiries are captured in a structured format and transferred directly into the sales process, reducing manual handling and giving the team clearer context for follow-up. Lead source, language and relevant campaign information remain connected, creating a more dependable handover between marketing and sales.
RESULTS
A refined, multilingual website reflecting the quality and ambition of Porta Rai.
A clear path from initial website interaction to structured sales follow-up.
An integrated website, email and CRM ecosystem built to support future growth.
Tell us about your project
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