DMK Tax & Finance is a Serbian consultancy specializing in tax, advisory, and accounting services for foreign and domestic businesses and individuals. DMK serve as a comprehensive partner for the Serbian market, allowing you to address all your business requirements in one convenient place.
While DMK Tax & Finance was already an established authority in the region, their visual identity did not reflect the sophistication of their expertise. The core challenge was bridging the gap between a traditional local consultancy and the expectations of a global audience. FWRD needed to reimagine DMK’s brand and digital presence to signal trust, modernity, and accessibility, specifically ensuring the company resonated with foreign investors and businesses looking for a reliable partner in the Serbian market.
FWRD looked past DMK's initial request for a simple palette refresh to identify a deeper need: a total identity overhaul. We recognized that to attract foreign business, DMK’s visual anchor needed to communicate absolute confidence. We engineered a stronger, more structural logo designed to reflect the stability of the firm, ensuring their visual presence finally matched the quality of their consultancy.
Our goal was to architect a digital platform that is both modern and future-proof, capable of bridging the gap between two distinct audiences: agile startups and established multinational corporations expanding into Serbia. To achieve this, we placed a heavy emphasis on UI/UX principles. We streamlined the information architecture to ensure that, despite the depth of services and content categories, the user journey remains intuitive, seamless, and navigable.
We had the pleasure of working with FWRD on the rebranding and redesign of our website. Although stepping out of our comfort zone to change a visual identity after a decade was challenging, FWRD successfully guided us through every phase of the project. Their expertise and dedication ensured a seamless transition, resulting in a fresh and modern look that perfectly represents our brand. We highly recommend FWRD for their outstanding work and professionalism.
