Branding
Website Design
Re:Activ
2023
Re:Activ is a newly founded content production company based in the Benelux region. Specialists in videography, photography and creative ideation, the organisation has a deep portfolio in esports content, as well as influencer, gaming and automotive.
FWRD were tasked with evolving our client’s brand from an established freelance outfit, to a modern, standalone business, with a broad and flexible content offering.
We worked closely with Re:Activ to tailor a grounded, ‘business-first’ logo set, while still maintaining the client’s youthful, creative foundations. The eye-catching, visually textured colour palette lent itself incredibly well to a mature and flexible company face.
As gradients are primarily use in the brand. Colours should be bright and lively.
Reactiv use flowy gradient and noise texture as imagery and background.
Helvetica Neue is the brand typography. Headline should always stand out. The use of extended, bold, and heavy fonts are encouraged.
Re:Activ is readily identifiable with a unique look. The foundation we have built together with the client has them now ready to commence the next phase of their external marketing and grow into the next years.
FWRD is a team run by veterans in the space and their work reflects that! Their communication was top tier and they went the extra mile on the branding for my company. I am looking forward to working on more projects with them in the future!
Siebert Lanhove, Founder, Re:Activ
