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CASE STUDY: WEBSITE DESIGN PIXEL PLAYGROUND

Pixel Playground is the brainchild of YouTube content creators Karl Jacobs and KreekCraft, together with Misfits Gaming Group. Primarily a games studio with a focus on Roblox, the brand is also a vehicle for content, live events, and merchandise.

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Client MGG Pixel Playground

Project type Website Design

Release 2023

The aim The targets for Pixel Playground were threefold. First, a core website for the Pixel Playground studio that would be the central point of information surrounding the company’s new game, GAMESHOW. Secondly, An Event portal that would house all information and purchasing options for three upcoming live shows that would be hosted across the United States. Finally, an ecommerce platform was to be established for the core and event apparel collections.

The remedy FWRD approached the three projects as a holistic body of work, working in close collaboration with the client to deliver consistent branding and interactive user experience. Pixel Playground’s branding is playful, exciting and highly engaging. We looked to match that energy with vibrant animation and design, and a concerted effort to achieve efficient load times. Moreover, we delivered a centralised information hub for all events, working with every department involved in the project. Functioning across three different cities with individual brand flavouring, elements of programming, marketing, talent management, corporate sales, ticketing crew and more were fully blended into the architecture of the main site. Working closely with the key stakeholders in an agile and largely remote environment, we were able to develop an ecommerce platform, complete with marketing assets in an entirely digital environment. Finally, FWRD constructed a robust customer relationship management system, complete with audience nurturing programs and ecommerce platform integrated automations.

The result FWRD was able to help bring Pixel Playground to a digitally ready footing, showcasing all three verticals of the game studio to a standard befitting a youthful, creative and driven business. The collective platforms serve as a palette of entertainment for young fans, and an accessible showcase for prospective partners.

Testimonial
‘I recently worked with the team at FWRD to design and build two websites and they were amazing! The team is so detail-oriented, fast, and highly talented. They were collaborative and communicative every step of the way. And the end products were perfect. I recommend FWRD to anyone and look forward to working with them again soon!’
Polly Emery, Director Of Marketing, Misfits Gaming Group

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